When the Nissan LEAF launched, electric cars were still new to most drivers. We made the benefit easy to understand: zero.

Zero dependence on foreign oil. Zero pollutants. Zero depletion of the ozone.

Suddenly, zero wasn’t nothing. It was everything.

Adweek named the film Ad of the Day, calling it “a simple idea, perfectly executed.”

Couldn't agree more.

Company: TBWA\Chiat\Day
Role: Executive Creative Director