For truck drivers, a moment of sleep at the wheel can be fatal.

SafeCap monitored the driver’s head movements. When it detected signs of drowsiness, it sounded an alert telling them it was time to pull over.

It was made available through Ford dealerships in Brazil and later featured in the Wired to Wear exhibition at Chicago’s Museum of Science and Industry.

Company: GTB/WPP
Role: GlobalGlobal ChiefCreative OfficerOfficer