The country was going through a hard time when Toyota launched the new Prius. We wanted the work to feel hopeful.

That became Harmony, a campaign about finding a better balance between people, nature and technology.

We brought it to life with Sweetshop and director Mr. Hide. The film reached #1 on Creativity and made Nielsen’s list of the ten most-liked new ads. The digital experience, created with EVB and Laika, earned FWA Site of the Day.

A big thank you to ECD Mike McKay, CD Andrew Christou, ACD/Art Director Sean Farrell, and the Saatchi LA and Toyota teams who made it happen.

Company: Saatchi & Saatchi
Role: Associate Creative Director / Art Director