For Toyota’s Prius launch, and with the country facing tough times, we aimed to deliver a work that would uplift and inspire.
We teamed up with Sweetshop and Director Mr. Hide to create a standout 360º campaign.
The campaign hit #1 on Creativity and Nielsen’s “Top 10 Most-Liked New Ads,” resonated with Prius fans on social media, and earned FWA Site Of The Day for its impressive site experience by EVB and Laika Entertainment House.
Thanks to ECD Mike McKay, CD Andrew Christou, ACD Art Director Sean Farrell, and the Saatchi LA and Toyota USA teams for bringing our “Harmony” vision to life.
Company: Saatchi & Saatchi
Role: Associate Creative Director / AD