For one day, Ford appeared to see the future.

A week before the 24 Hours of Le Mans, we created a private account on Twitter, now X, and posted every possible race scenario.

As the race unfolded, we deleted every prediction that didn’t come true. Then we made the account public. What remained was a perfect account of the race, posted a week before it happened.

With Ford’s predictive technology, nothing is unpredictable.

Agency: GTB/WPP
Role: Global Chief Creative Officer