For decades, Ford Mustang fans have customized their cars, but the iconic Pony badge was always off-limits—until now.
With the online Pony Personalizer, owners could design their unique Mustang badge and place it on their cars, hoodies, hats, T-shirts, mugs, and more.
And, because we wanted a platform fueled by social reward, we celebrated the best designs by featuring them in our advertising during a hyper-targeted national rollout.
Company: GTB/WPP
Role: Global Chief Creative Officer