Mustang owners have always made their cars their own. But the Pony badge was untouchable.

Until now.

We created the Pony Personalizer, an online tool that let owners redesign the badge and put it on their Mustang, as well as hoodies, hats, T-shirts and more.

Then we turned the best designs into hyper-targeted advertising, giving their creators something even better than a like: a national audience.

Company: GTB/WPP
Role: Global Chief Creative Officer