When Nissan, PlayStation, and Gran Turismo team up, you get a real-life Cinderella story.
We created a reality TV show that turns top GT gamers into real-life racers. Picture going from gaming in your basement to competing in the 24 Hours of Dubai in just a few months.
Season Two drew over 400,000 entries, making the show a massive hit and the Nismo Athletes a standout success.
The impact? Exponential fanhood growth as GT Academy winners are now scouted by the hottest teams in racing.
Company: TBWA\CHIAT\DAY
Role: Executive Creative Director