As part of the larger Juke launch, Nissan asked us for an email blast.

We came back with a full-blown social program.

That became Juke Studio: three artists, three driving modes, four films, six weeks of prizes and a place where people could design their own Juke for a chance to win it wrapped in their work.

17,000 designs later, someone won a one-of-a-kind Juke. And TBWA won a new piece of business.

Company: TBWA\Chiat\Day
Role: Creative Director