FORD TRUCKS: GEARS
Truckers keep our lives moving, often without seeing the difference they make.
Gears was GTB Brazil’s way of saying thank you.
ECD Vico Benevides and CD Rodrigo Strozenberg brought the idea to life with Zombie Studio, creating an animated film that gave Ford Trucks a warmer, more human voice.
Agency: GTB/WPP
Role: Global Chief Creative Officer