At the time, most people still assumed cars had to run on gas.

So we asked a simple question: What if everything did?

We showed a world where everything ran on gasoline. It was noisy, dirty and a world none of us would want to live in.

It was also funny. Because sometimes the best way to question what we accept as normal is to show just how absurd it really is.

Gas Powered Everything debuted during the NBA Finals and made a simple case: the electric car’s time had come.

Company: TBWA\Chiat\Day
Role: Executive Creative Director