BBDO New York asked for our help with one last DirecTV assignment before the account moved to another agency.

The brief was to squeeze three months free and a pile of other offers into 30 seconds. Nobody wanted it.

At the same time, thousands of cable customers were being switched to Time Warner without being asked. The company was getting bigger. Its customer service wasn’t getting any better.

That felt like the real story.

The campaign won an Emmy. It also led DirecTV to move $3.5 million in production back to us from the new agency.

They weren’t too happy.

Company: BBDO
Role: Creative Director