Ford’s SafeCap is a life-saving device designed to keep truck drivers awake at the wheel.
The cap is equipped with sensors that monitor the driver’s head movements. If the sensors detect motions that could indicate drowsiness or inattentiveness, the cap triggers an alert to warn the driver to get off the road.
SafeCap is available for purchase at Ford dealerships throughout Brazil and was recently included in the Wired to Wear exhibit at the Museum of Science and Industry in Chicago, IL.
Role: Global Chief Creative Officer