For one important day, Ford could see the future — or so we made people believe.
One week before the 24 Hours of Le Mans sports car race, we created a Twitter account and tweeted every possible scenario that could happen. During the live race, we deleted everything that did not occur, leaving only the real events. Then we made the account public and tweeted about Ford’s astonishing predictive skills.
The message: with Ford’s predictive technology, nothing is unpredictable.
Role: Global Chief Creative Officer