For decades, fans have customized Ford Mustangs wanting to make their own a one-of-a-kind. However, the one thing they love the most, the iconic Pony badge, was always off-limits; until now.
With the online Pony Personaliser, for the first time ever, owners could design their very own, one-of-a-kind Mustang badge and put them where they belong, on the front of their cars, and on hoodies, hats, T-shirts, mugs, and more. It even came with its on desk stand.
And, because we wanted a platform fueled by social reward, we celebrated the best creations by featuring them in our advertising on a hyper-targeted multi-channel national roll out.
Role: Global Chief Creative Officer