College and fraternities, they go together just like Monday night and football.
When the turn came to redefine a long standing partnership between ESPN and Nissan, I felt my team had a chance at creating not just a campaign but a franchise of its own.
And so we did, with the Heisman House, a fraternity made up of some of NFL’s all time greats, the Heisman Trophy winners.
Nissan’s Heisman House has become a part of the fabric of college football and such a piece of sports pop culture that even Barack Obama got in the game.
And, ESPN ended up doing a very cool prime time TV special on it.
Enjoy the films.
Role: Executive Creative Director