One of my things is to always look for an opportunity for earned media. In the case of the Nissan Rogue launch, we needed to come up with something fitting of the car, it’s called Rogue for heaven’s sake.
So we teamed up with media darling car ride company UBER to give an unsuspecting passenger a total adrenaline ride unlike he’s ever had. We told ourselves, it’s one thing to be picked up on an Uber. It’s another to be picked up on a Rogue.
After watching the online piece, people then clicked though to a Facebook competition page with the reveal video.
Role: Creative Director