Creative Lead / Art
If there’s one thing I have learned in 15+ years of leading and championing integration across teams and regions, is that ours is a WE game.
From global brand platforms to a hit TV series, to a 6-second Vine, I lead teams with a compelling mix of conviction and humility. Being it general or Hispanic markets, digital, mobile, social, content, DM, experiential, retail or traditional, my team knows I am as prone to rolling up my sleeves and burning the midnight oil as I am calling decisive, tough shots. I have always been the creative clients, and strategic planners seek. My decisions are driven by strong, insightful strategy with clearly defined goals to grow a brand’s image and market-share.
My personal interests include content, customer experience, founding, curating and organizing TEDxHollywood, advocating for TACA (Talk About Curing Autism), and taking iconic family road trips.
I live in Los Angeles, California.