What do you get when you put together Nissan, Playstation and Gran Turismo?... the biggest real-life Cinderella story going on on TV; of course.
We created a reality TV show that takes the top GT gamers in America and pits them against each other in a game from virtual to reality. You read that right, one day you are a gamer, some short months later you are racing on the 24 hours of Dubai, for Nissan!
With more than 400,000 entries on Season Two alone, the show is a hit and so are the Nismo Athletes.
In a true testament to the magnitude of this idea, GT Academy winners are being groomed for F1.
Enjoy the trailer and the Season 2 Case Study.
Role: Creative Director