Most sports have a Hall of Fame, but none had a hall of fame honoring the people that make it all possible, the fans. Until now.
We worked alongside Ford, the Pro Football Hall of Fame, and the NASCAR Hall of Fame to do just that. While most brands were busy creating spots for this year's Super Bowl, we were busy making a difference in people’s lives.
This multi-year integration between Ford, dealers, and business and media partners culminates with the creation of a physical Ford Hall of Fans inside the Pro Football and NASCAR halls of fame that is bound to redefine how sports marketing partnerships are measured.
Role: Global Chief Creative Officer