It was a familiar question coming from the other end of line. BBDO New York needed a hand on an assignment; this time for our client, DirecTV.
The account was on its way out and this was to be the last piece of creative from BBDO: a handful of deals and “3-months-everything-up-the-wazoo-for-free” offers, jammed into 30 seconds that nobody wanted to touch with a ten foot pole.
So, of course, we said yes.
Unbeknownst to the public, Time Warner was in the midst of a flurry of cable acquisitions that would make it the biggest cable company in the market while secretly switching cable providers on a staggering number of subscribers.
This was the nail on the coffin on a long list of customer service abuse cable subscribers had to suffer.
One thing was obvious: “Nobody should have to live with cable”.
An Emmy Award soon followed, along with $3.5MM in incremental production revenue through funds diverted back from the new agency. They weren’t too happy.
Role: Creative Director